Bell & Ross's BR 05 - It's Hip To Be Square

The playful shapes of the BR 05 has allowed Bell & Ross to create designs they can proudly call their own

- Katherine Arteche

First of all, let’s talk about shapes. There’s that idiom about square pegs not belonging in round holes, and vice versa. It’s an elementary concept taught to us early on, which we’ve come understand that it simply doesn’t work that way.

But not for Bell & Ross, who put both the circle and square into the same hole and invented a new shape altogether — for a watch that is.