Glamour With A Conscience

With Chopard’s mission towards sustainable luxury in full swing, all that glitters is indeed (ethical) gold.

The jewelry industry has always been in the center of conflict, with blood diamonds and inhumane practices being the most pressing issues that have followed it over the years. However, it is important to note that not all brands should be pigeonholed in this industry conundrum, particularly those who make the extra effort when it comes to transparency, all while placing ethical practices at the forefront.

Since DBS Insignia Cardmembers are some of the most discerning and socially aware consumers in Singapore, what they purchase, who they purchase from, and how it was produced plays an important role in decision making. Given these considerations, Chopard makes for an easy choice, especially since the Swiss watchmaker and jewelry brand is at the forefront of sustainable luxury.

Earlier this year at BaselWorld, Chopard revealed that starting July 2018, it will use 100% Ethical Gold in all its jewelry and watches, which follows the family-run brand’s core value of sustainability, which was started over three decades ago.

Setting the Gold Standard