Current edition of the Golden Pin Design Awards attracts design pracititoners versed in artketing and curatorial services
The launch of the Integration Design Category at the Golden Pin Design Award ( GPDA) this year may have netted entries that straddle design and art. The new category focuses on professional curation, service design, and social design.
Observers says the new category captures the essence of artketing, a rising trend of employing art to meet marketing and branding goals, as well as the increasing curatorial responsibilities on the part of designers.
Projects bearing characteristics of design and art are also entered under the Communication Design and Spatial Design categories. Official communique from GPDA highlights that the projects capture the imagination of consumers in a time of fickle consumer spending around the globeÓ .
To Love Chocolate
Designed by Ogilvy Taiwan
Client: DynaComware Taiwan Inc.
Categor y: Communication Design
この記事は PORTFOLIO Magazine の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は PORTFOLIO Magazine の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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