MAKING A CONNECTION

Reubiks Academy’s Japhet Lim is on a mission to revolutionize education by connecting students and educators with a few simple taps and swipes on a dedicated app.

- ANTON D. JAVIER

Thirty-year-old Japhet Lim is the Reubiks Academy app’s co-founder that aims to connect learners to trainers and tutors as seamlessly and easily as possible. Before this, Lim was involved in teaching, education, and technology-based project management.

“I am a big believer in the importance of education. Therefore, I began my career in training others, starting with a topic and skill that I mastered early in life — forex trading,” shares Lim. “Eventually, I realized that I could do more than impart financial knowledge and trading skills, believing that I had what it took to contribute more to the education space via technology,” he adds.

Tell us more about Reubiks Academy.

Reubiks Academy is a mobile app that connects and matches learners to their trainers and tutors. However, I think that it is so much more than that.

While business matchmaking is not a fresh idea for mobile apps, it has not been efficiently and effectively implemented in the education industry. There are also parents out there using dated ways of finding tuition centers and tutors for their children. Many end up calling a number and getting assigned a random tutor who is quite a distance away when there could be a tuition center just downstairs from where they live!

Before setting up Reubiks, an app that helped parents find dance, taekwondo, or skating classes for their children did not exist. There was also nothing that allowed them to compare the prices of their options efficiently. As a result, they blindly relied on Google, which is never a guarantee.

These scenarios are inefficiencies that the learning industry currently faces, and I envision the Reubiks app to disrupt and change all that.