Dell Emc to Create Separate Partner Programme by February 2017

After the merger of EMC Federation of companies with Dell, Dell Technologies has separate business units i.e. Dell, Dell EMC including RSA and Virtustream, Services and strategically aligned businesses – Secure Works, Pivotal and VMware And, every BU is trying to do the integration quickly so that they can tap the maximum market share with right market programmes.

- Sanjay Mohapatra

Towards the end of October, the island country of Macau had hosted Canalys APAC Channel Forum. This forum had not only showcased various products from sponsored companies but also had shown high-level discussion with the channel partners in the region. The newly formed company Dell Technologies also had its share of time to disseminate its strategy as far as Dell EMC is concerned among the visiting partners and media group.

As per the Think tank present in the event, Del EMC channel business is US$35 billion dollar globally and it is by far the dominant player in this space globally. With Dell and EMC coming together there is a significant upsell potential for the partners because there will be multiple businesses for the partners.

John Byrne, President, Global Channels a DELL EMC said, “We want to be number one in every space with all the solutions available in one kitty.”

Ng Tian Beng, SVP & GM – APJ, Channe Business, DELL EMC, said “India is obviously high digit growth country in APJ. We are looking at three times opportunity and substantial cos saving.”

John maintains, “Dell’s PC business is growing for 15 quarters in a row. We are the fastest growing PC company. We are now No.1 in server marke share. We are No.1 in work station category, which is for the first time since 2010. We are the fastes growing company in storage market. We are also No.1 in Converged and Hyper Converged infra structure space and growing significantly.”