FUTURE OF SUSTAINABLE FASHION IN INDIA- KAMAKHYAA

YOUR ONE-STOP ONLINE SHOPPING DESTINATION FOR SUSTAINABLE AND LUXURY WOMEN’S WEAR FASHION.

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In the past few years, we saw sustainability in terms of lifestyle and fashion create quite some buzz all around the world. Consumers are now becoming more and more conscious of their consumption patterns; they are mindful of the food that they are eating, making sure to eat healthy and clean, keeping toxic products away from their bodies. People are also choosing eco-friendly lifestyle changes like avoiding the use of plastic, recycling, planting more trees, reusing. The year 2020 or should we say the year of Covid-19 has changed the scenario even more, consumers are constantly putting efforts towards achieving a healthier and more sustainable lifestyle and when it comes to fashion, they are also shifting their purchasing decisions to create a cleaner environment through the clothes they wear.

From Instagram to google shop, we can find numerous sustainable fashion brands in the country that came into being in the past couple of years and during Covid-19 Pandemic. In fact, the relatively newer brands in the market are more inclined towards being sustainable and conscious in some or the other way. It is a basic necessity in today’s time for brands to come across as responsible businesses.