Banking on food
The BOSS Magazine|July 2021
We all have to eat, which makes food tech a good investment
Abraham Jewett
Banking on food

A world in crisis, and an ever-hungry populace. As the economy crashed under the weight of the COVID-19 pandemic, one well-known commodity was up for the challenge: food.

Grocery store, kitchen, and fast-food employees were hailed as essential workers, keeping us fed as the global health crisis forced us to shelter in place.

Being couch-ridden would send demand for e-commerce into orbit, with meal kit and delivery services raking in the dough from the hungry and stressed.

SEEING GREEN

It wasn’t just the thought of eating that made everyone rush to the dinner table, however. Many saw green, and not the leafy vegetable kind.

Venture capitalists invested in food and agriculture startups like never before, with the intersecting industries receiving a record combined $22.3 billion in venture funding in 2020, twice that of the year before.

“Within food tech, a number of subsectors benefited from a year where the freeze in travel, dining out, and enforced consumer saving helped drive a number of trends,” wrote Amara Kukutai, co-founder and partner of Finistere Ventures, which released a study on the agri-food tech investment in 2020.

In total, food tech companies raised around $17.3 billion from 631 deals, with 68% going to delivery and e-commerce companies. Meal kits were responsible for $6.2 billion while e-commerce raised $5.3 billion.

“Upticks in valuation across food tech as well as surging investments in delivery, meal kits, and e-commerce retail were notable effects of COVID-19 and the increase in dining at home,” Kukutai wrote.

IN THE KNOW

この記事は The BOSS Magazine の July 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The BOSS Magazine の July 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。