NAME : Lito German
COMPANY : SandBox Middle East
POSITION : CEO
LOCATION : Dubai, UAE
Growing up, SandBox Middle East CEO Lito German would sit at the dinner table, all ears as he listened to his father go on about his day. A well-renowned “spin doctor and advertising guru”, his dad would tell great stories of his latest campaigns with his wide-eyed son hanging on his every word. So as Lito grew up and built a career of his own, it comes as no surprise that he too went into the realm of public relations and marketing.
“I often joke that I have more than 40 years of marketing experience, even though I’m only 51,” he smiles. “Thanks to my dad, my training started at an early age.”
Throughout his career, Lito has worked with top marques, including Coca-Cola, BMW, Toyota and Lexus. But most of his time was spent in the automotive industry. “It perfectly aligned my passion with my profession,” he explains. “I’ve lived the cliche of loving my job and, therefore, not having to work for the past few decades.”
Lito’s stint with BMW taught him German precision, attention to detail and the value of luxury marketing. With Toyota, he was inspired to pursue constant improvement, which taught him the importance of establishing and adhering to standard processes. The collective experience, he claims, has made him the leader he is today.
この記事は The CEO Magazine Asia の September 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The CEO Magazine Asia の September 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.
