BERNARD CHIEW DRANK HIS FIRST CUP OF COFFEE 35 YEARS AGO. HIS TASTES HAVE DEVELOPED SINCE THEN, AND HE’S KEEN TO GO ON THE SAME COFFEE JOURNEY WITH HIS CUSTOMERS AS MANAGING DIRECTOR OF ILLYCAFFÈ APAC.
Founded more than 85 years ago with the “dream to offer the best coffee to the world”, illycaffè is recognized globally for its commitment to lavishness, storing its unique blend of Arabica beans in pressurized, steel canisters for maximum freshness. So strong is the company’s commitment to quality that its founder, Ernesto Illy, was quoted as saying: “It takes 50 beans to make a one-ounce cup of espresso. One bad bean and I guarantee that you’ll taste it. It’s like one rotten egg in an omelet.”
Today, illy coffee is sold in more than 140 countries, with a growing presence in the Asia–Pacific region. As Managing Director for APAC, Bernard Chiew is in charge of bringing the company’s “velvety” taste to a maturing coffee market. To take on Ernesto’s legacy, Ernesto, who was bold in declaring what made for a perfect coffee, Bernard wants to further explore what makes coffee great.
While he agrees that it shouldn’t be served like “a bowl of soup” and that it “shouldn’t take five hours to drink”, he says it’s not his job to tell people what they should or shouldn’t want. “I can’t control a customer’s preference,” he explains. “That’s a choice for them to make because everyone has different tastes.
この記事は The CEO Magazine Asia の July 2019 版に掲載されています。
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この記事は The CEO Magazine Asia の July 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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