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Brand Licensing India 2017 Showcases Newer Avenues This Season
The Franchising World
|December 2017
A brand is not just a website, logo or business card, but is an experience. And brand licensing can help the brand owners elevate this experience by foraying into multiple categories, writes Gargi Bhardwaj
Everyone would admit that brand building is a lengthy and time taking process with a plethora of risks involved, and brand licensing cuts down that time period substantially. With Indian brands ready to opt brand licensing as a retail strategy in their business model and global brands trying to make a mark in Indian retail landscape, licensing has been a different ballgame all together for Indian markets.
“10th Brand Licensing Congress”, themed ‘#LicensingCanHelp’ brought some of the top industry experts together on one platform discussing different arena of the Indian licensing and merchandising industry that has come of ages in past few years.
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