Be it the Beauty and the Beast jewellery by Swarovski, Betty Boop collection from Zac Posen, or Powerpuff Girls by Moschino X, the licensing industry is witnessing a blast from the past scenario.
“Do you know, these summer are going to be special,” said my younger brother in very excited tone. I thought, maybe some other Deadpool or Avengers part will be aired. However, to my surprise, he shouted, “Ducktales is rolling out this summer on TV.” (We are in our late 20s.)
Surprisingly, the brands are zooming in on the childhood of millennials – what they ate, the games they played, the music they listened, the comics they read, thus emphasizing on the degree of nostalgia for one’s younger days.
It seems like everyone is trying to communicate with millennials through content, and consumers get to choose when, where and how they want to engage with brands. Content and engagement are the key mantras that every brand is chanting. The fact is the global retail sales of licensed products have reached $250 billion, and are worth paying attention to it.
The Licensing of Nostalgia
この記事は The Franchising World の May 17 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Franchising World の May 17 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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