Emilio Pucci The Brand With Blue Blood

Emilio Pucci is all about free-flowing flowing and sensual. Driven by the desire to liberate women, the brand inspires freedom with each design of clothing, eyewear and a lot more...

Do you think you’re hard to be impressed? Italian passion and eccentricity have intertwined in a worldwide recognizable name Emilio Pucci, the brand that’ll strike your imagination with its boldness and independence. Its founder, Don Emilio Pucci, Marchese di Barsento, got inspired by Florentine art and Tuscan originality, and passed on his admiration and experience to his noble brand, making it aristocratic and subtle at the same time.

DA VINCI OF OUR TIME

Born during the outbreak of two great wars and being a gifted sportsman, a talented artist and even a military pilot, Pucci made a huge contribution to the fashion world by becoming a true marquis of prints. Trying to make the best for people, he started his fashion career by creating an adorable ski suit that was noticed in 1947 by an editor of Harper’s Bazaar magazine. Afterwards Pucci created some winter clothes for the American brand Tom & Lloyd with a huge success in new York, so much so that, none dared doubt one certain thing: the man was ingenious.

Florentine atmosphere made him a Da vinci of his generation. Being a true man of renaissance in the XX century, Pucci was far ahead of his time. The real acknowledgement of this fact occurred to us much later. Back then, in 1949, when Emilio opened his first boutique on Capri island, everyone admired his innovation called Sicilian Capri collection but nobody had anticipated that this collection would be setting fashion trends for 68 years since its first appearance in public.

In 1951 it was clear that Emilio Pucci Fashion House that mainly dealt with creating bright clothes and eye-catching patterns that were completely new and refreshing in fashion, was giving second wind to the Italian fashion world that was severely damaged after the World War.