Design & The Culture Of Growth
Visual Merchandising and Retail Design|January 2020
The term design can evoke many things, often evolving with the shifting cultural, social and economic landscapes. Vishal Kapoor takes us through some interesting perspectives on how design, culture, mindset, lifestyle and other aspects intersect to redefine outcomes and enable growth in the context of an experience driven economy.
Vishal Kapoor
Design & The Culture Of Growth

Culture - a derivation of the Latin word ‘colere’, a word that connotes ‘nurture’, which in itself signifies growth and change. In it, is an amalgamation of various aspects including tacit wisdom, knowledge, art, beliefs, etc. These rituals eventually become our way of life, making us a part of a larger group of similar belief systems, which we call communities. Each of these rituals has a certain way of thought, planning, and execution with a purpose.

A similar scenario is reflected when we define the organization. An organization is a social unit of people that is designed and managed to meet a need or pursue collective goals – a definition in the dictionary. Now this group of people coming together for a common goal with different behavioral, social, ideological and economic backgrounds would need to be integrated into a common notion of forwarding movement. This collective harmonious gravitation towards growth is what I would call Designed Systems.

So to begin with ‘organizations’ are possibly one of the first examples of formal design outcome. By design, I mean not just the way it looks, but more importantly, the way it works and how one differs from the other. Some organizations are bureaucratic and hierarchy driven, while some are nimble, a few others are chaotic and still, others strive for military-like precision. I am not in a position of judgment to state which is good or bad, as each of them would need something best suited to their context.

This context is where the word culture, both in the organizations’ performing markets as well as within their internal systems, would need to be aligned seamlessly. This alignment of context is my notion of Culture Design, In fact, it wouldn’t be wrong to say that design designs culture.

Design coming full circle

この記事は Visual Merchandising and Retail Design の January 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Visual Merchandising and Retail Design の January 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

VISUAL MERCHANDISING AND RETAIL DESIGNのその他の記事すべて表示
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 分  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

time-read
3 分  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 分  |
March 2021
For the love of Laminates… SURAT
Visual Merchandising and Retail Design

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 分  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 分  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 分  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 分  |
March 2021
The Design Divas…
Visual Merchandising and Retail Design

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

time-read
5 分  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 分  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 分  |
March 2021