When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

- Mohit Manghani

Spread across 6000 sq. ft, Kwality Bazaar is situated on the main road of Vishal Enclave at Rajouri Garden and Tilak Nagar, Delhi. Designed by Delhi-based Aatika Manzar, the store’s layout redefines the experience of visiting a hypermarket and meets the needs of its diverse customer base no matter where they are in their customer journey.

“With Kwality Bazaar, the client wanted us to create a proper shopping experience where customers would not only shop, but also enjoy the vibe of the space. The planning was done keeping in mind the customer movement. Our priority was to place the cash counter at the entry so that once the customer pays, they can directly leave, to prevent unwanted congestion. There was a lot of digital integration keeping the modern online user in mind,” says Aatika Manzar, Founder & Director – Aatika Manzar Designs.

Strategising shopper purchases

The floor layout and aisle planning has been done strategically to direct shoppers to high-priority products and drive impulse while maximising the sales opportunity for the store.