Automobile major Hyundai’s idea to comply with their Global Dealership Space Identity (GDSI) that encourages digital showroom design has worked well as a store concept that deals with today’s space crunch in retail. Adding to that, the most advanced digital interface and clean-cut retail design cater to the new age consumers. VM&RD explores the latest dealership identity Unity Hyundai at Connaught Place, New Delhi.
The digital sales outlet is an extension of Hyundai Channel in India that reflects the current trends of the market. The Digital Sales Outlet is strategically positioned and is an optimum sized Premium Experience showroom facility where majority of the elements are highlighted in the digital format. Puneet Anand, General Manager and Group Head – Marketing, Hyundai Motor India Limited, explained, “The digital sales outlet has display for 2-3 actual cars with digital contents being accessible for customers. Customer can also request for the test drive via online format. Being linked to the main dealership, the customers are able to check the actual cars and also process the contract for purchasing the car.”
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