What were some of your biggest retail/shopper-based takeaways from 2020?
2020 can best be described as the year of challenges & learnings. The main trend suggests that e-commerce has become a predominant part of the buying platform. Having said that, we at Madame have experienced a rise in offline sales post the lockdown relaxation. Our official website, Glamly, has also experienced a growth in orders from different parts of the country. Hygiene and safety have become the fundamentals of offline retail experience and we take the well-being of our customers very seriously. Our Loyalty Program has also experienced more enrollments in the last few months, so it’s a sign that consumers are willing to commit to a brand that they connect with.
Looking at the fashion category in general, what retail trends you think will shape 2021?
この記事は Visual Merchandising and Retail Design の February 2021 版に掲載されています。
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この記事は Visual Merchandising and Retail Design の February 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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