TYNIMO: The Art Of Organized Browsing Space

Spread across 1800 sqft, the new Tynimo store is designed to deliver a convenient and enjoyable ‘organized browsing’ shopping experience to the young customer of today in an experiential lifestyle environment.

- Smita Sinha

Located at Bangalore’s shopping hub Commercial Street, Tynimo, the Japanese-style lifestyle store, is designed to deliver an ‘organised browsing’ experience in a combination of store design, store planning and visual merchandising.

Tynimo is a young Indian retailer committed to addressing the different lifestyle needs of millennials. The innovative assortment comprises a curated mix of stylish lifestyle categories such as beauty, home, fashion accessories, stationery, kitchenware, sports, travel and Indian handicrafts. With new products launching every month, the store is planned as a space that can easily transform to suit the different new product.

Designed by Bangalore-based design company, Four Dimensions Retail Design, the store has been built at a cost of Rs 2,500 per sqft.

The store front features a digital screen supported by a ‘cube frame’ visual merchandising fixture to present compelling products to passers-by, while the store circulation is planned with the core objective of optimizing the customer’s journey and presenting all its offerings to him/her.

Along the power aisles are strategically located ‘Trending points’ that help filter the bestsellers and innovative products and make suggestive recommendations to browsing customers.

“We wanted a store design for our brand that is unique and creative in design, cost effective in production, ergonomically efficient,” Vaibhav S Jain, Director – Sales & Marketing, Tynimo Lifestyle said.