7 Steps To Become A Successful Digital Challenger

A guide for SMEs

Our global economies’ resilience has been tested this year. All companies, both large and small, have felt the weight of the past year’s drastic changes.

Unfortunately, however, this surreal experience has been felt more by smaller companies. With technology now becoming a default setting in multiple economic sectors, it is only fit that small and medium enterprises (SMEs) adapt to our rapidly changing world. 86% of SMEs “strongly agree that technology is changing the industry” - whether it be retail, media or law. SMEs don’t have to be an expert in technology to transform their businesses, and can manage their requirements and actions with these 7 steps:

1 Develop a three-year digital technology roadmap

Transforming your business digitally is not always an easy or quick task. Therefore, it is important to create and set a digital transformation plan that can evolve within the span of three years. Each action executed should be tested, evaluated and re-executed to maintain excellence of service from your business. It is through this process that an SMB will be able to analyse which tactics strengthen their business technologically. Furthermore, one’s digital technology roadmap must be aligned to your business goals with expansion in mind.