Why Would A Business Consider Franchising?

For entrepreneurs with profitable, established business models that demonstrate competence, franchising may be the key to growth and increased competitiveness.

Over the last couple of years, we have seen a sharp increase in mergers, acquisitions, joint ventures, and other forms of collaboration between entities, as owners scramble to expand, innovate and increase their overall competitive advantage in highly saturated markets.

Although often overlooked in South Africa, franchising is a form of ‘co-operation’ that holds promise for increased profit and expansion for businesses of all sizes in almost any conceivable industry.

On the one hand, franchising plays a fundamental role in building the South African economy as it accelerates knowledge and skills transfer and fuels economic growth by fostering a culture of entrepreneurship in industries where skills and knowledge are generally lacking.