Going Strong And Franchising Successfully For Two Decades Now
Company Profile: Celebrity chef Sanjeev Kapoor promoted SK Restaurants runs 80 operational restaurants across the globe currently, out of which 76 are franchised and 4 are company owned. Kapoor’s entrepreneurial journey began in 1998 when he launched Khazana in Dubai as a franchisee model. Kapoor is, possibly, one of the first few celebrity chefs to have started his restaurant business with a franchisee rather than owning one. The company took the same concept forward when it launched The Yellow Chilli in Ludhiana in 2001. Kapoor stuck with the same franchisee model for a few years, before opening the first self-owned restaurant in 2012. After two decades, both Khazana and Yellow Chilli still operate from their original locations and have been doing great business. A big chunk of this credit goes to the successful execution and implementation of the franchise model. Today, 96 % of Kapoor’s operational restaurants are in the franchisee model.
この記事は foodService India の January-February 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は foodService India の January-February 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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