LIVIT
Livit was established in 1998. “It is currently the world’s largest restaurant design company,“ says founder Benjamín Calleja. “We are active in almost 50 countries and have designed over 13,000 restaurants. Currently, a Livit designed restaurant opens every eight hours somewhere in the world. This scale and global presence give us a level of understanding of cultural differences, trends and business models that is unparalleled in the design industry.”
Until recently, Livit had 18 offices around the world, but then they took the strategic decision to relocate everyone into one building in Madrid. “We work in two shifts, a US shift and an Asia-Pacific shift to make sure we are on our global clients’ time-zones,” reveals Calleja. “The beauty of this relocation is that now everyone gets the benefit of synergies and every team is aware of what the other teams are doing around the world.”
What do you think are currently the most interesting industry trends influencing restaurant design?
The restaurant industry is facing a fourth revolution, which is pushing restaurant companies into two big categories. The first one is ‘convenience’, and is reflected in all the concepts that focus on speed of service, delivery, technology etc. Domino’s Pizza has been spearheading this evolution over the past years. The second category is ‘experience’ and encompasses restaurants that focus on creating environments that are actually making customers want to leave their house and their sofa and go out to socialize and have a great dining experience.
What role does design play in creating the overall guest experience?
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BenjamÃn Calleja is the founder and CEO of Livit, one of the worldâs top restaurant design firms. He shares his views with us on the role of design and technology in creating restaurants that are profitable and efficient as well as great on guest experience.
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