India‘s first playful brasserie Pra Pra Prank has an infectious spirit to it and offers everything but the mundane. With dynamic interiors and a stellar menu boasting a number of experimental dishes, the high energy dining outlet truly exemplifies its impish moniker. Complete with a sushi corner and a specialty whiskey bar, it is a treat for all the five senses. Founder, Inderjeet Singh Banga speaks to Food Service India about the art of serving the evolved, modern customer.
Please offer a detailed lowdown of your establishment’s format, conceptual background and distinguishable assets such as menu offerings and price positioning.
India’s first playful brasserie, Pra Pra Prank is more than an epicurean sanctuary- it embodies our philosophy of striving for perfection, unabashedly for the Indian. The first in India to bring in the concept of visual merchandising, Pra Pra Prank offers you the chance to walk past charming visual merchandise windows and be transported to a quaint brassiere in a small European town. Once inside, you will find yourself engulfed in the delicious aromas wafting out of the open kitchen. A unique blend of modern Indian and modern Asian food, the menu is non-conformist, quirky and caters to the palate of the comfort seeker and the gourmand, alike. Taking familiar flavours and giving them an unconventional and playful twist for diners who are looking for food that surprises, comforts and satiates, is a hallmark of the Pra Pra Prank menu. Chefs Kaustubh Haldipur (an Asian cuisine maestro) and Harangad Singh (a specialist in Indian cuisine), along with their team hope to delight diners with dishes they have exclusively created. In the luxury bar inside the brasserie, signature cocktails are served with unique ingredients and the decor is put in place to give off an upscale, retrretro-chice. Concepts like Gin not Gin cocktails will catch you off guard and leave you with vodka breath disguised as gin. We aim to prank twice! Additionally, the bar also boasts of an intimate live music venue.
What is the customer and value proposition of the brand for its guests?
この記事は foodService India の July - August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は foodService India の July - August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
How Smart Technology Can Lead The Way For Safe Eating Environments
As many forms of consumption drivers come together to fuel the growth of Indian food and beverage service retail industry, there is an increased focus on food safety, especially in terms of food preparation, packaging and distribution.
Thinking out of the box
Benjamín Calleja is the founder and CEO of Livit, one of the world’s top restaurant design firms. He shares his views with us on the role of design and technology in creating restaurants that are profitable and efficient as well as great on guest experience.
Zomato acquires UberEats India for approx Rs. 2,500 crore
Zomato has acquired Uber’s Food Delivery Business in India in an all-stock deal. Uber will have 9.99 percent stake in the Deepinder Goyalled food delivery platform.
Millennials are looking for food that goes back to the roots
The millennials are very much aware of the benefits of healthy food; so the farm-to-table approach is growing and there is a boom in the demand for organic food cooked with sustainable methods. Chef Raji Gupta, in a conversation with FoodService India, throws light on the future of the food industry, changing trends and choices of people and the importance of catering to the evolving demands of customers.
Survey reveals that breakfast is not a favourite cooking moment for Indian moms
If making breakfast is an art, more often than not, the mother in the family happens to be the artist. It is regularly pegged as the most important meal of the day. But in the madness of rushed mornings, is it even possible for the artist to give it its due? To gain deeper insights into it, V-Guard, country’s leading electrical appliance brand partnered with Momspresso. com, India’s largest user-generated content platform that allows women to express themselves through different formats including text, audio and video across ten languages, to conduct a nationwide survey with 500 Indian moms.
Burger Singh to open 66 franchise outlets in the next 2 years
Burger Singh, the burger chain popular for its big burgers with an Indian twist, has become a name that’s on the favourite burgers list of every foodie. With an appetite as big as that of its customers, the famed burger chain is now heading for aggressive expansion across the country.
Éminences grises of foodservice industry ring down the curtain on India Food Forum 2020
India Food Forum returned for its 13th edition at the Renaissance Convention Centre at hotel Renaissance Mumbai on 5-6 February where the crème de la crème of India foodservice industry came together on Day 2 of the event to offer insightful takeaways on the innovations in food retailing, HoReCa and food technology, and also ensuring that all those attending the day’s deliberations were empowered with the products and insights that would help to maximise the opportunities offered by India’s vast consumer universe.
“People look for quirky things and innovative concepts in summers”
Amit Johari, Co-Founder, House Of Commons, which is located at Connaught Place, Central Delhi, talks to FoodService India about how summer trends differ from the other seasons in terms of the choice of beverages & appetisers, and on the profitability prospects for restaurants during the season.
A bar that does not burn a hole in your pocket
Yudhveer Singh, Founder of Delhi-NCR based The Beer House Café, in a conversation with the FoodServcie India, highlights the unique features of his establishment and the market strategy it has adopted to stay relevant in a competitive market.
A childhood passion becomes a profession
A childhood passion turned into a full-blown career for Chef Shaurya Veer Kapoor, Head Chef, Gola Sizzlers (A Naresh Gola Group). In a conversation with FoodService India, he discusses the changing tastes of Indian consumers and how he has created the themes for the diners at Delhi-based Gola Sizzlers and Cafe Hawkers.