Guess what Coco Chanel, Hermès, Dior, Manish Malhotra, Georgio Armani, Christian Louboutin, Michael Jackson and the Fashion Design Council of India (FDCI) have in common? Besides being some of the most edgy entities and brands in the world of luxury, entertainment and aspiration, they have the same whiz protecting their intellectual property rights (IPR). Someone who has the humour of a Woody Allen, the nimble mind of Harry Potter and humility that can beat you in being grounded. Safir Anand, possibly India’s most awarded IPR lawyer, is the brand custodian of all these legendary names he works with.
Anand lives, breathes and loves brands, investing and partnering with them to help them organically transform from zero to hero. He instinctively goes for a story that is backed by a ground-breaking idea, one that holds the promise of being a market disruptor. He’s a connoisseur of brands and a passionate storyteller. Someone who possesses the Midas touch in building labels and an expert voice that creative corporations listen to. It would be best to call him an intuitive brand doctor who can sense the pulse of a story and recommend the right set of vitamins needed to make it a bestseller. And these instincts shine brightest when it is a luxury story he’s protecting.
The road to law
“Growing up, I dreamt of working with an MNC like Unilever, being a corporate professional and seeing the insides of a global brand. Happily, Hindustan Unilever is my client today,” he smiles.
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