Darren McMullen - LIFE ON THE EDGE

EVERYONE'S FAVOURITE IMPORT IS BREATHING LIFE BACK INTO REALITY TV, ONE HILARIOUS TAKE-DOWN AT A TIME

- Penelope Clifton

Darren McMullen is easy to love. He's handsome, Scottish and a bit of a rogue. He's also not "backwards in coming forwards". These attributes have made him a clear stand-out on the current season of Celebrity Apprentice. Not only is he raising megabucks for his chosen charity, Feel the Magic, but he's also entertaining viewers with his quick wit and hilarious take-downs. "I think it's important to be genuine," McMullen, 40, tells WHO direct from Los Angeles.

While the show expects local stars to compete for good causes, some participants - such as The Block's Ronnie Caceres and international model Jarrod Scott - are using the gig to do some "pretty sh--ty things", McMullen says "With Jarrod, we knew right away that he was a snake. Even in our first challenge, he was a b---h from the start."