Four 'Tracks' To Future-Proof Brands
Computer Arts - UK|January 2019

The Future Laboratory’s new microsite opens up the findings of its annual forum to all, and brands should take note

Four 'Tracks' To Future-Proof Brands

This October, The Future Laboratory’s third annual Global Futures Forum convened in London to prompt, provoke and inspire future innovation. Bringing together a range of experts – from AI ethicists and smart city planners to mental health practitioners – it was an ideas symposium where TFL's original thinking and research combined with external experts.

The day was broken down into four distinct ‘tracks’: the future of brand purpose; future of gender; future of wellbeing; and future of youth. These became the base of the newly launched Choose Your Futures microsite. “The premise of the site was to open the conversation to the public,” explains TFL's art director Aleksandra Szymanska, “with a diversity of visual elements – photography, video and illustration, and a series of typographic animations commissioned by Nikita Iziev, to represent each track."

この蚘事は Computer Arts - UK の January 2019 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Computer Arts - UK の January 2019 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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