AI To Improve Employee And Customer Convenience At Indiafirst Life Insurance

IRIS will be used for customer queries and requests. The bots can also be used by both the distributors, and the sales force for solving service and product requests from customers. EC’s Abhishek Raval speaks with Mohit Rochlani, Director - Operations and IT IndiaFirst Life Insurance

IndiaFirst Life Insurance recently adopted a conversational AI platform to deploy an intelligent virtual assistant- IRIS, to streamline its sales operations and further its growth ambitions.

Announcing the launch of IRIS, RM Vishakha, MD & CEO, IndiaFirst Life Insurance said, “ IRIS, (IndiaFirst responds), a virtual assistant that is available 24*7 to our customers, distributors and employees is our viable adoption of technology to provide our stakeholders with a superior and consistent performance. We are growing at 137% Y-o-Y in retail new business APE and we innovate to provide a robust customer service process for our growing base of customers, in line with our philosophy of ‘customer first’.”

IndiaFirst Life Insurance has access to a network of 8000+ branches and more than 50 million customers across India.

IRIS – Application areas

The virtual assistant IRIS will strengthen the self-service options not just for customers but also for the sales team.

IRIS will be used for customer queries and requests. The bots can also be used by both the distributors, and the sales force for solving service and product requests from customers.