Mercedes-Benz banks on digital initiatives for competitive advantage

MERCEDES BELIEVES THAT CONNECTED, Autonomous, Shared and Services, Electric (CASE)are the four concepts that will shape the future of driving. While design has been a fancy for Mercedes, tech and IT is as significant. And if touch controls seem too tedious to operate then the company now brings out gesture control

- Moumita Deb Choudhury

Mercedes-Benz R&DIndia (MBRDI),headquartered in Bengaluru is the largest R&D facility of Daimler AG outside Germany. The vehicle engineering and IT technologies that spins out of the R&D facility provide cutting edge technologies to all other business units and brands of Daimler worldwide. New methods in Design and CAE, software content for control units, headunits and various critical engineering tools are its latest forte as it moves on to generate competitive advantage through these advancements.

All that is digital at Mercedes

Mercedes believes that Connected, Autonomous, Shared and Services, Electric (CASE) are the four concepts that will shape the future of driving. While design has been a fancy for Mercedes, tech and IT is as significant. And if touch controls seems too tedious to operate then the company now brings out gesture control.

“A lot of innovation is happening in the software area, at the same time the hardware is also picking up well. The focus is much on making the automobile smarter and increasing the comforts of the users. Artificial intelligence, machine learning, edge computing, cybersecurity, IoT, cloud solutions, along with the underlying network connectivity provided by telcos paves the path for connected infrastructure in the cars,” says Raghavendra Vaidya, Senior Vice President - IT at Mercedes-Benz Research and Development India.