DHFL Plans To Make AI An Underlying Capability Across All Business Processes

AI in housing finance has automated processes and reduced the cost of serving customers. While AI has reduced the cost of financial services it has also made financing convenient

At the heart of its vision to build a nation of happy home owners, is DHFL’s strong technological edge, which the company is continuously sharpening through pioneering cutting-edge initiatives. DHFL believes that a seamless customer experience, which remains at the forefront of its growth strategy, can only be enabled through technological innovations that can transform the way it services customers who seek solutions towards fulfilling their homeownership dreams.

“Led by this belief, we deploy technology not only to boost our operational efficiencies, but also to create an environment in which we can nurture and realise our mission of ‘Giving India a Home’ more expeditiously, efficaciously and seamlessly. Pre-empting the unique needs of our customers, addressing the industry challenges, delivering path-breaking solutions, and ensuring total data safety are the drivers of our organisation-wide technological empowerment agenda. From infrastructure development to across-the-board digitisation, and augmentation of our data safety framework, we have rolled out a series of initiatives aimed at ensuring continuity of services and better application response at critical locations for our customers,” says Jyothirlatha B, Chief Technology Officer, DHFL.

Creating value through customised solutions

In line with its strategic charter of enabling a smooth customer experience, DHFL has rolled out several ingenuous initiatives aimed at creating an ecosystem that is crafted to offer customised products and solutions in the most seamless of ways. Utilisation of effective solutions is central to this approach, which seeks to enable quicker automated credit decisioning, straight-through processing at higher efficiencies and lower processing times.