Digitization: Transition Not Seamless, Yet Essential

Digitization: Transition Not Seamless, Yet Essential

Digital is not a futuristic world anymore, rather ithas gone deep into the very fabric of organizations who are eager to use intelligence from customer’s behavioural pattern to serve them better. ‘Being digital’ today is a business necessity, a much required industry adoption required to expand reach and provide quality service. With the backdrop of expecting quick and effective integration of technology, the digital journey has its own roadblocks – especially understanding customer habits. The difficulty in living up to customers’ and employees’ expectations is the main challenge often faced by companies where very few have evolved fully as a digital player and are apparently performing markedly better. The real journey for digital transformation starts from the mind – rather than figuring out how to be digital, we need to answer elemental questions like what is digital and why we should be adopting it. The industry has witnessed a lot of failed digital ecosystems just because the adoption pace has overtaken the business objectivity.