How Hero Motocorp Is Using Emerging Technologies To Accelerate Its Growth

From AI to AR to IoT - the country's largest two-wheeler maker, Hero MotoCorp, is taking a series of huge digital bets to redefine its future

- Srikanth RP

The country’s largest two-wheeler manufacturer, Hero MotoCorp, has always been known to be a pioneer in terms of experimenting with emerging technologies. Almost nine years back, when adoption of cloud computing was in its infancy, the firm created a cloud-based dealer management system, which led to a huge business impact, as it gave the firm excellent insights into relevant dealer related data. Over the years, the company has experimented with new technologies, while continuing to strengthen the core foundation.

“We take a lot of IT initiatives with an objective of driving business goals and objectives. At the same time, we make the organisation ready for future disruptions and demands. Initiatives taken are of two types; the first type of initiatives are systemic initiatives, which are taken to make the organisation more suited to take on technology disruptions by enhancing competency and getting ahead of the industry learning curve, and the second kind are those which involve leveraging specific technologies for business impact,” states Vijay Sethi, CIO and CHRO, Hero MotoCorp.

Hero MotoCorp has one of the largest networks of channel partners in the country. Till recently, the firm had the primary network connected to its CRM system and all processes were being managed using this system. The company started extending the CRM system to its secondary network and more than 1000 touchpoints have already gone live. This has immensely helped the firm in reducing the turnaround time for information availability and thus, decision making, basis the data that is being captured in those touchpoints. The initiative has also helped the channel partners manage their processes with ease and also helped Hero MotoCorp give a consistent experience to customers at all touchpoints.

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