A Primer On Performance UX
NET|December 2018

Wez Maynard reveals what you need to know in order to put performance at the heart of your UX strategy

Wez Maynard
A Primer On Performance UX

The aim of this article is to provide an introduction to performance UX and help you understand its three core pillars. I’ll delve into a bit of history and let you know where the need for performance UX initially came from and how it can get clients bought into (and understanding) UX. Lastly, I’ll show you how to produce three performance UX tactical deliverables to help map your ongoing strategy. Performance UX is a perfect solution for those of you who work on websites that are already live.

UX (within service delivery) has been at the heart of the most successful customer-centric businesses for many years. A decade or so ago the mid market started taking UX seriously and the results have been exactly what those already in the field thought they would be: exceptional. A study from pointsource.com found that for every $2 spent on UX-related activities, $2 to $100 was yielded in return (https://www.impactbnd.com/blog/the-businessvalue-of-ux-design). Again, for many this is as far away from new information as you are likely to see.

Right here, right now, it really doesn’t feel like those of us with a UX cap need to be backwards in coming forwards with new thinking and innovative ways of improving the experience of our clients and our clients’ customers. The digital market figures support UX as a viable solution to achieve ROI. UX has become a bread and butter service offering for agencies.

So being a UX practitioner is brilliant and all of our clients think we’re some kind of digital Dalai Lama, right?

No. It certainly wasn’t this way for me, not for a long time.

THE EUXREKA MOMENT

この記事は NET の December 2018 版に掲載されています。

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この記事は NET の December 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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