A Primer On Performance UX

Wez Maynard reveals what you need to know in order to put performance at the heart of your UX strategy

- Wez Maynard

The aim of this article is to provide an introduction to performance UX and help you understand its three core pillars. I’ll delve into a bit of history and let you know where the need for performance UX initially came from and how it can get clients bought into (and understanding) UX. Lastly, I’ll show you how to produce three performance UX tactical deliverables to help map your ongoing strategy. Performance UX is a perfect solution for those of you who work on websites that are already live.

UX (within service delivery) has been at the heart of the most successful customer-centric businesses for many years. A decade or so ago the mid market started taking UX seriously and the results have been exactly what those already in the field thought they would be: exceptional. A study from pointsource.com found that for every $2 spent on UX-related activities, $2 to $100 was yielded in return (https://www.impactbnd.com/blog/the-businessvalue-of-ux-design). Again, for many this is as far away from new information as you are likely to see.

Right here, right now, it really doesn’t feel like those of us with a UX cap need to be backwards in coming forwards with new thinking and innovative ways of improving the experience of our clients and our clients’ customers. The digital market figures support UX as a viable solution to achieve ROI. UX has become a bread and butter service offering for agencies.

So being a UX practitioner is brilliant and all of our clients think we’re some kind of digital Dalai Lama, right?

No. It certainly wasn’t this way for me, not for a long time.

THE EUXREKA MOMENT