KNIVES OUT

Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation

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Although you can’t see it in print, this is no ordinary flat and static homepage. View it on your phone, tablet or computer screen, and you discover a dynamic, moving, 3D diorama, mixing up various elements of the movie in an evocative and atmospheric manner. (1) A 3D knife serves the function of a Thrombey family tree. (2) Ornamental pieces on the homepage are populated with family portraits; clicking on them links through to more information on each character. (3) The main navigation for the website. Clicking here opens a panel with the various site destinations: Gallery, Posters, Commentary, Accolades, Shop, etc. (4) A rotating carousel links through to various features and sections within, and outside, the site. (5) A call to action prompts users to scroll down the page, to reveal more of the scene and other characters. (6) The full 3D scene with a LUT applied for accurate colouring and blurring, to show the depth of it all.