Building A Beautiful Business

Arabella Lewis-Smith shares with us the top tips for building a beautiful business…

Following some exciting ‘evolutions’ at Salad last year, we took a long hard look in the mirror to decipher what our proposition had grown to become. With a reputation for producing impressive design and the integration of a strategy and planning team with clout, we became purveyors of the ‘Beautifully Effective’. And so, here I present some of the steps I took to making my business - and proposition – beautiful.

FIND A NICE PLACE TO BE 

I’d like to think that this goes without saying, but our environment has a huge impact on our productivity and general welfare. So why wouldn’t you make it a bright and enjoyable place to be? As creatives, we take pride in having a quirky and charming space that our clients and team want to spend time in. A view of the sea helps too.

TAKE PRIDE IN KNOWING WHAT YOU’RE NOT

I cherish this piece of advice both personally and professionally. We all tend to spend our time looking around us to see what our peers are doing. I’m extremely happy to say that over the years, we’ve taken comfort (and seen greater results) from keeping our focus on our own vision. We invest energy into what makes us unique.

BE HONEST