iPhone Free, Walk Light, But Connected

Over the past several years, Apple engineers have been hard at work perfecting the iPhone. In many ways, the company has already achieved its mission, with the 2018 launch of the iPhone XS bringing the most advanced hardware of all time to consumer technology.

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But as sales of the iPhone have plateaued and innovations like the HomePod have failed to make the impact many had predicted, critics and analysts alike are pondering the next step for personal tech.

After generations of the iPhone and iPad, some predict that we’re on the cusp of a technological revolution: a world where the iPhone no longer matters. We’re now seeing the dismembering of the iPhone, with the Cupertino firm literally tearing apart the device into smaller pieces, and creating technology that allows us to interact with friends, share content and become healthier, more productive people.

In this week’s article, we take a closer look at the future of the iPhone, Apple Music’s impact on the waves of innovation, and share our thoughts and predictions on the next ten years of Apple.

THE RISE OF APPLE MUSIC

Having launched just over three years ago, Apple Music has had a sharp and controversial rise to the top. After the company acquired Beats and its own streaming service for an eye-watering sum back in 2014, Apple launched its own streaming service, a direct competitor to Spotify, to capture a share of the market and innovate the way we consume music. Remember that Apple pioneered digital downloads with iTunes, and revolutionized the way we listen to and purchase rights to music.

Just six months after launch, an impressive marketing campaign and generous three-months free trial allowed Apple to secure more than 10 million subscribers and by May of 2018, had persuaded 50 million of us to part with our cash and subscribe. Rival Spotify, too, has seen growth, and now boasts of more than 70 million subscribers around the world