TVF

You know her last name, and the launch of her first capsule collection for the house her trailblazing grandmother builtmight raise plenty of assumptions. Yes, talita von furstenberg is 100 per cent fashion front row elite. And yes, her pieces– like gran’s – are all about prints and effortless femininity. But she is under no pretence that she’s a designer – yet.Keng yang shuen speaks with the refreshingly down-to-earth 20-year-old and discovers the true charm of tvf for dvf.

What type of woman would your collection appeal to? “The DVF woman is a working woman who’s professional, sexy and looking for effortless clothes that transition from the office to evenings out. TVF for DVF is a 23-piece capsule collection designed to target a younger DVF customer who’s more contemporary, but just as in charge. She’s looking for feminine, romantic pieces with softer colour palettes and whimsical prints that she can wear on the street or to the beach. It will be a permanent addition to DVF with two collections a year.”

How do you think the collection will add to the DVF legacy?

“I envision a mum and daughter coming into DVF with one shopping at TVF and the other at DVF, both wanting easy, beautiful clothes – just that they’re for different lifestyles. Hopefully, the TVF customer will develop into the DVF woman as she matures and her needs change.”

Would you consider becoming a full-fledged designer?

“The design process for TVF was definitely intimidating. My team is so well-versed with the process, yet I was designing, providing the art direction and the inspiration for the first time. Right now, my role as creative director of the line seems to be the perfect fit since I don’t have the technical training needed to be a fashion designer. However, already with one collection, I’ve learnt so much, so it is likely that my role as designer will expand with more time and collections.”