Ten years ago, the local subsidiary of international drinks giant Pernod Ricard introduced India to the pleasure of triple distilled Irish whiskey with Jameson. It was a big hit as young urban Indians, many of them first-time whiskey fans, took to its smooth taste and gentle flavour. Thanks to Jameson, Irish whiskey has gone on to become the largest growing niche segment in the premium whiskey market. According to market research firm Canadean Ltd., Irish whiskey sales have been growing at the rate of 58 per cent compounded annually for the last three years.
この記事は RollingStone India の December 2020 版に掲載されています。
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この記事は RollingStone India の December 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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