Can Hollywood Rescue The Chinese Box Office?
The Hollywood Reporter|April 13, 2017

The Middle Kingdom looks to star-driven tentpoles to drive profits

- Patrick Brzeski
Can Hollywood Rescue The Chinese Box Office?

By all accounts, 2016 was a disappoint-ing year at the Chinese box office, but three months into the new year, Hollywood fare has created optimism for a rebound. Already, two U.S. imports have crossed the 1 billion RMB mark (an important local milestone) in China: xXx: Return of Xander Cage ($163.6 million) and Resident Evil: The Final Chapter ($159.5 million). Even more encouraging is the fact that Hollywood’s biggest China-friendly tentpoles have yet to hit the market.

“As the 2017 year opens up, there will be many major studio films we’ll be following,” says Rance Pow, president of the Shanghai based cinema consulting firm Artisan Gateway. Indeed, if the blockbuster pedigree of the big-budget releases on the horizon is any indication, China’s box office is in for a major boost.

この記事は The Hollywood Reporter の April 13, 2017 版に掲載されています。

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この記事は The Hollywood Reporter の April 13, 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。