GRETSCH G5410T ELECTROMATIC ‘RAT ROD'

A stripped-down Hollowbody boasting plenty of attitude and authentic tones

- Simon Bradley

Grestch Guitars and classic American cars are often mentioned in the same breath simply because both are emblematic of the 1950s, and similarities can be drawn between models such as the White Falcon, introduced in 1954, and a machine like a 1955 Ford Thunderbird. Both offer sleek lines and more chrome and gold than should be legal, and you’re guaranteed to turn heads if seen driving either; some hard-tailed Falcons even feature what is called a Cadillac tailpiece.

That line of connection is maintained by the vibe surrounding this new and pared-back Electromatic hollow body. According to Gretsch, a Rat Rod “is part of Hot Rod culture – a stripped back, low-down and dirty Hot Rod with a rough primer finish designed for performance, not looks.” Compared to other available models the streamlined spec sheet does show a level of restraint, but that does not say that corners have been cut in order to meet the requirements of the concept.