Weaving A Sustainable Future
Apparel|January 2022
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Brinda Gill
Weaving A Sustainable Future

This led me to set up a studio, with a team of artisans and weavers, to collaborate with designers to repurpose textile waste, from their studios, into meaningful textiles. These textiles are then transformed into designer apparel.”

THE CALL OF TEXTILES

Ashita had done a graduation in commerce; however, the call of textiles saw her enrol for the Post-Graduation Program in Fashion Design at Pearl Academy, New Delhi, (2016-18).

During an internship with Amrich, as part of the course, she observed that designers Richard Pandav and Amit Vijaya as well as their team were very conscious of the textile waste generated during pattern making. “The team ensured textile scraps were collected, put in a bag and stored.

The studio had a room full of these bags. However, as fashion cycles are so busy, most designers do not have time to think of textile waste being a resource and working with it.”

Yet, Ashita started thinking of how textile waste could be repurposed. As part of her postgraduation project, she repurposed a bag of textile waste from Amrich. She sorted, washed and cut the discarded fabrics into strips, and then wove them into a textile with an attractive colour palette and lovely tactile feel.

Subsequently, guided by the faculty at Pearl Academy, she submitted the same with a business plan for setting up a B2B unit to turn textile waste into fabric (that could be used once again) as an entry for the James McGuire Business Plan Competition (2018).

It is an annual competition, held in the US, open to students from different fields and from different countries. Her submission won her the first place and a grant of $25,000 for setting up a business. It gave her the confidence that her idea had a future.

この記事は Apparel の January 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Apparel の January 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

APPARELのその他の記事すべて表示
All About Dressing As You Want
Apparel

All About Dressing As You Want

A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.

time-read
6 分  |
January 2022
Online Shopping Likely To Reach $1.2 Trillion By 2025
Apparel

Online Shopping Likely To Reach $1.2 Trillion By 2025

Market Watch

time-read
1 min  |
January 2022
Weaving A Sustainable Future
Apparel

Weaving A Sustainable Future

Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.

time-read
6 分  |
January 2022
Summer of 2022
Apparel

Summer of 2022

Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022

time-read
4 分  |
January 2022
Journeying for the Joth
Apparel

Journeying for the Joth

Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.

time-read
8 分  |
January 2022
Go Digital - Get Organised Reshamandi Style!
Apparel

Go Digital - Get Organised Reshamandi Style!

Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.

time-read
4 分  |
January 2022
Erotissch – Stitching differently
Apparel

Erotissch – Stitching differently

Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.

time-read
3 分  |
January 2022
Colourful Fable
Apparel

Colourful Fable

A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.

time-read
5 分  |
January 2022
Going #PLUS
Apparel

Going #PLUS

Heer Kothari explores the growth of the Plus Size apparel segment in India.

time-read
4 分  |
December 2021
Endorsing Desi Oon
Apparel

Endorsing Desi Oon

Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry

time-read
8 分  |
December 2021