Hong Kong Fashion Week For Spring/Summer

 

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Of late, the concept of informality in dressing is adopted feverishly by fast fashion retailers, sports retailers and even luxury retailers. Notwithstanding the long-established decorum in countries like England and Japan, the trend to seeking a casual alternative to dressing is becoming more acceptable. Amongst others, “athleisure”, which is defined as “casual clothing meant to be worn for both exercising and for general use” has become so popular that it has carved out a niche in the clothing industry. Global financial services firm Morgan Stanley’s 2015 report estimates that the sportswear industry will represent USD 83 billion in sales by 2020, or more than 30 percent growth. The Chinese mainland in particular, attributes the projected growth in the sportswear market to its booming middle class who are now more aware of maintaining a healthy lifestyle.