Tapping The Trouser Category In India

Today, sporting trousers for a casual outing is commonplace, unlike the quondum template where formals strictly meant trousers and casual meant denim. The market for trousers in India has, over the years, seen a casual acceptance of different cuts, fabrics and style. We take a look.

- Zainab S. Kazi with inputs from Rosy Sharma

Citing the market for trousers in India, Sanjeev Mukhija, Founder and Managing Director, Breakbounce Streetwear, shares, “The per capita consumption of trousers has grown in recent years because the consumers nowadays prefer to have trousers as one of their daily staple. Also, we have brands that have successfully introduced the casual version of trousers called chino by adding different colours, utilities, quality fabric, comfort, etc., due to which men are inspired to wear chinos instead of denims.” Abhishek Shetty, Head – Marketing, PR and Loyalty, Celio, adds, “This segment has been growing at a CAGR of 8-9 percent. One of the key change in the Indian market is the historical shift from being value seekers to image seekers. The main attributes considered were price and comfort. With a stronger inclination towards fashion and self-image, we are seeing more sliced preferences. Additional attributes such detail orientation, fabric used, fits, etc., have found a place in the minds of this evolved customer. Organized players have an important role in converting consumers from preferring tailor-made to readymade trousers by giving a plethora of options in terms of fits and colours.”