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After Four Years Of Off-season And Travelling Shows, Ralph Lauren Returns To New York Fashion Week This Ss'24, With A Collection That Heralds Individuality And Creativity, And A Focus On Accessories With Its Newest Bag: RL888

- JAMIE LEE

It is not every day you come across a designer like Ralph Lauren. From selling neckties to creating a brand that has epitomised preppy luxury for decades, Ralph Lauren’s journey embodies the American Dream. Almost 60 years on, the luxury brand has become an extension of the founder himself – and his desire to create style through whatever he puts out in fashion, F&B or homeware: “What I do is about living,” he says. “It’s about living the best life you can and enjoying the fullness of the life around you — from what you wear, to the way you live, to the way you love.”

At the end of August 2023, Ralph Lauren announced the birth of a new house signature: the RL 888 bag. Adding to the brand’s long line of icons like the Polo ID, the Wellington, the Ricky and the RL50, the hand-stitched leather bag ushers in a new chapter for the brand while retaining quality craftsmanship and heritage codes of modernity and sophistication. Crafted in Florence, Italy, it introduces an interlocking “RL” emblem on the bag closure, which is available in palladium, brass and champagne finishings. The bag silhouette is defined with angles and curves inspired by New York City’s renowned architecture, and is expressed in a myriad of exotic fabrics and box calf leathers.

The campaign is an extension of Ralph Lauren’s American roots as models Anna Ewers and Sun Fei Fei are captured with the modern and sleek RL 888, juxtaposed against the rugged landscapes of a mythical Wild West. Shot by photographer Carter Berg, the visuals narrate a journey of a Ralph Lauren woman who writes her own story no matter where she goes.