Come What May
ELLE Singapore|July 2020
They say that when life throws you lemons, make lemonade. But with fashion at a global crossroads today, many are asking important questions about the industry and realising that it has to change. Designers and retailers tell elle singapore how they’re coping and adapting, in the face of such uncertainty
Andrea Sim
Come What May

By now, most of us have gotten the hang of it. The new daily routine: Wake up, get dressed (optional), start work, exercise and cook (also optional), before heading to bed. There is comfort in regularity, especially so during irregular times when the clothes you choose to put on and the number of burpees you power through seem to be a few of the things left that we have control over.

The impact on the fashion industry was palpable as soon as the coronavirus hit critical mass. Stores were temporarily closed, production was halted or slowed down, and fashion weeks either cancelled, postponed or readapted as digital presentations. In light of this, a multitude of questions arose. Are physical fashion shows really necessary? Does the seasonal calendar still make sense? Has there been way too much product in general?

A handful of luxury brands have made known their stand at press time. Gucci has announced that it will release two seasonless collections a year moving forward instead of five. It’s a decision that goes hand in hand with its sustainability-focused initiative, Gucci Equilibrium, that aims to reduce its impact on the environment. Saint Laurent has confirmed that it is reassessing the fashion calendar, and will no longer show during Paris Fashion Week. Chanel conversely, has affirmed that it is sticking to its six collections per year, but will likely scale back its runway shows, extravaganzas that were widely known to be the very epitome of fantastical excess.

この記事は ELLE Singapore の July 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は ELLE Singapore の July 2020 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

ELLE SINGAPOREのその他の記事すべて表示
Awakening After Adversity
ELLE Singapore

Awakening After Adversity

Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.

time-read
5 分  |
October 2024
Miami Vibes
ELLE Singapore

Miami Vibes

Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.

time-read
5 分  |
October 2024
The Language Of Flowers
ELLE Singapore

The Language Of Flowers

Young designers are falling for the subversive power of a classic motif.

time-read
3 分  |
October 2024
The Joy Luck Club
ELLE Singapore

The Joy Luck Club

The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.

time-read
3 分  |
October 2024
Wild West
ELLE Singapore

Wild West

For its latest collection, WEEKEND MAX MARA teams up with American actress Lucy Hale to embrace the season's rustic charm.

time-read
1 min  |
October 2024
Men Of The Hour
ELLE Singapore

Men Of The Hour

Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.

time-read
7 分  |
October 2024
Conquer The Day
ELLE Singapore

Conquer The Day

As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.

time-read
2 分  |
October 2024
Woman On A Mission
ELLE Singapore

Woman On A Mission

Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.

time-read
6 分  |
October 2024
The Making Of An Icon
ELLE Singapore

The Making Of An Icon

"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.

time-read
7 分  |
October 2024
Million Dollar Woman
ELLE Singapore

Million Dollar Woman

With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.

time-read
3 分  |
October 2024