Much Ado About Aromas
ELLE Singapore|September 2023
Enter The World Of Maison 21g Haute Couture Perfumery, Where You Author Your Own Fragrance Story To Reflect Every Desire, Mood, And Occasion
- ANGELYN KWEK
Much Ado About Aromas

When it comes to self-expression, few things are more effective than a heady fragrance that announces your entrance. Even better when said fragrance is a one-of-a-kind blend tailored to you and your skin chemistry — which is where Maison 21G comes in.

A perfume house like no other, the brand has redefined the traditional concept of fragrances by empowering an individual to become the creator of their own unique scent. Using natural, potent, and high-quality perfume essences that span the range from exquisite floral notes to exotic spices and rare woods, Maison 21G pioneers a collaborative experience that allows you to craft a perfume that reflects your distinct personality, style and emotions.

The whole process is streamlined by harnessing the most cutting edge of AI technology, which not only further elevates the customisation experience, but ensures that you achieve the creation of your own uniquely curated fragrance in three fuss-free steps.

By making customisation the cornerstone of their ethos, the Parisian perfume house not only transcends the limitations of a standard off-the-shelf scent but also prominently highlights how fragrances are deeply personal — and why they should be customised and unique.

この蚘事は ELLE Singapore の September 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は ELLE Singapore の September 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

ELLE SINGAPOREのその他の蚘事すべお衚瀺
Walking The Walk
ELLE Singapore

Walking The Walk

MANOLO BLAHNIK remains one of the most covetable names in footwear. Now with more than five decades of history, the brand goes back to its beginnings to celebrate its most timeless silhouettes.

time-read
3 分  |
November 2024
What Dreams May Come
ELLE Singapore

What Dreams May Come

Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.

time-read
4 分  |
November 2024
Just A Hint
ELLE Singapore

Just A Hint

Conspicuously More Understated Than Their Gem-set Cousins, These Subtle Rainbow-coloured Watches Are No Less Defiant In Their Insistence On Optimism And Style.

time-read
4 分  |
November 2024
A cultural Conversation
ELLE Singapore

A cultural Conversation

With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.

time-read
1 min  |
November 2024
The Inner Lives Of Clothes
ELLE Singapore

The Inner Lives Of Clothes

Compelling Fashion Doesn't Have To Be Ostentatious Or Overtly Conceptual, But It Does Need A Clear Identity And Character Of Its Own.

time-read
3 分  |
November 2024
Journey to the WEST
ELLE Singapore

Journey to the WEST

Time to slip into some chaps and saddle up. Fashion's biggest brands are taking a turn at the rodeo.

time-read
1 min  |
November 2024
The Mai Effect
ELLE Singapore

The Mai Effect

Fresh off her cover shoot for ELLE Singapore-draped in head-turning Bvlgari jewels-Davika Hoorne radiates the charm and allure of a woman who's both wildly ambitious and perfectly content in her own skin. Here, the 32-year-old Thai-Belgian star reflects on two decades in the spotlight, and why she's not done dreaming just yet.

time-read
6 分  |
November 2024
in Conversation
ELLE Singapore

in Conversation

Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.

time-read
3 分  |
November 2024
SPIRIT OF Samba
ELLE Singapore

SPIRIT OF Samba

ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.

time-read
2 分  |
November 2024
OF WOMEN & SINGAPORE
ELLE Singapore

OF WOMEN & SINGAPORE

From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.

time-read
6 分  |
November 2024