What Makes A Classic

The allure of Chanel’s 11.12 has extended beyond that of a mere bag. To style influencer Yoyo Cao, it is also an heirloom, a celebration of craft and a lesson in enduring chic

- Caroline Suganda

Mention Chanel and the image of its most iconic bag immediately comes to mind: A classic flap bag in quilted leather, adorned with a double C logo as its clasp. The bag is often known as the Classic or the Classic Flap, but its official name is 11.12. No matter what you call it though, the bag is instantly recognisable by many, a testament to its popularity. The story of 11.12 is incomplete without its inspiration, the 2.55. Gabrielle Chanel herself created it in February 1955, hence the name marks the month and year it was created. It comes with seven pockets, designed by Gabrielle herself to meet her personal needs, such a zipped pocket in the flap to keep her love notes and the little pocket in the middle, perfect for a lipstick. The bag is often easily identified by its rectangular Mademoiselle turnlock and a signature chain of flat metal links.