Swimwear label Akina is known for its simple silhouettes and ethical pieces. Head designer and founder Laetitia Breedt talks inspiration, sustainability and more.
How did the conception of the brand come about?
After studying marketing and working in various creative roles, I became unsatisfied by the extent of waste the fashion industry was producing. I was so obsessed with starting a business that would do its best to be socially and environmentally responsible. I quit my job, moved to London for a year and studied fashion design at the London College of Fashion.
At Akina, sustainability, business and fashion co-exist. It’s all about creating stuff that women will love and wear without compromising the earth or the people who made it. This has always been the driving force behind starting the company.
Why the name Akina?
The word Akina is Japanese for ‘Spring flower’, which symbolises a new life. This motto is linked to all aspects of our business, whether we’re using recycled or reclaimed content, it’s always about reusing, re-loving and putting back into the industry.
Who is the Akina woman?
この記事は GLAMOUR South Africa の May 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は GLAMOUR South Africa の May 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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