KOREAN BEAUTY EXPLAINED
Korean beauty (K-beauty for short) follows the ‘Skin First’ principle, which is based on the idea of maintaining healthy skin as opposed to covering it up with makeup. It involves committing to a preventative approach, rather than plumping for an all-in-one miracle product that promises to fix all your problems overnight (spoiler alert: it probably won’t). The products you should be using as part of your routine help you attain glowing skin, focus on proper cleansing to remove impurities, can be layered to ensure optimal results and maximum absorption of their beneficial ingredients. The main reason people fall in love with K-beauty products and culture is that the results are visible to the naked eye.
CUTTING-EDGE TECH
K-beauty is a tradition well known for treating internal and external conditions naturally and effectively, which, with the help of scientific developments, has been perfected and adapted for the modern consumer. Brands continue to conduct extensive research to improve and modify their products, delivering new innovations in skincare.
THE ROUTINE
1. Oil-based cleanser:
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