Life Beyond The Flashbulbs

Jamie Chua's new abode is a holistic sanctuary of soft hues, and a statement of quiet opulence with, of course, an Instagram-worthy studio at every corner. Expect nothing less from the glamour queen of Singapore.

- Azhar Rahim.

Jamie Chua is no stranger to the spotlight. Not one to blend into the crowd, she is one of the most recognisable figures in Singapore. Hailed by The Straits Times as "Singapore's Instagram Queen" and often celebrated as one of the most influential lifestyle personalities in the region, her digital footprint is prominent.

Her Instagram follower count, an impressive 1.3 million, speaks volume of her influence. Similarly, her TikTok and YouTube platforms boast a quarter-million and half a million followers respectively, placing her firmly among Singapore's most illustrious content creators.

Her vibrant lifestyle extends beyond the digital world and into her daily life. In March this year, the mother of two moved to a new home in a cul-de-sac along Sentosa Cove. This was not originally on Chua's list of desired locations, despite having previously lived on the island before. "That was about 15 years ago," she recollects. "I did not enjoy living in Sentosa as it was not very accessible then."

As life often surprises with twists and turns, Chua's preferences gradually shifted. "I feel that as I grow older, I appreciate a more relaxed lifestyle," she reflects. "I lived in Bukit Timah, and the traffic-among other things-was horrendous."

The final nudge came from her children, who were already comfortably nestled in their nooks on the island. They convinced her to give it a second thought, as the area had become more developed and offered a peaceful charm.