Scarlet Dream

Since its inception in 1953, Rouge 999—Dior’s luscious take on red—has allowed women to put their best face forward

Monsieur Christian Dior celebrated femininity by dressing women in the most breathtaking creations across the realms of fashion, jewellery and of course, beauty. Rouge 999, a rich and enigmatic shade of red lipstick that adds boldness and confidence to the visage, is the result of his quest to give women all the tools they could ever want or need to step out into the world in style.