Clean Business

Marrying nature with science, Twelve Beauty is a worthy name in green skincare

- Vasudha Rai

WE HAVE FINALLY COME FULL CIRCLE IN BEAUTY. From home remedies to cosmeceuticals and nanotechnology, we’re going back to nature again. Skincare snobs tend to lap up any product that’s labelled clean, green, and toxin-free. But while the intention is good, green is a murky business. Being the fastest-growing segment within beauty, it encourages many—without bona fide knowledge—to cook up products in their kitchen, and there is little accessible knowledge to help a consumer tell the real from the fake.

That’s why a brand like Twelve Beauty is a welcome relief, for it is formulated by Dr Pedro Catalá, an authority in clean skincare.